What Is PLR or Private Label Rights Content?
PLR or Private Label Rights, also sometimes called white label material, is content where an author sells most or all of the intellectual property rights. Similar to Creative Common licensed material… but with PLR content most of the rights as defined by the author/seller are sold. License rights vary among products, some permit buyers to re-brand the content under their own name and brand. Most often the product can be modified, sold, resold or repurposed depending on the exact terms of the license granted. Always check your license rights to determine the extent to which you can use the material. Private Label Content comes in many different digital formats… articles, e-books, software, graphics, templates, videos, music, articles…the list goes on.
It is commonly sold to Internet marketers and other online users.
PLR content is very tempting for marketers. It’s cheap. The price of a single unit is generally much lower than what it would be to create a similar product from scratch (either by oneself or by outsourcing). You can modify a product fairly easily and if you do a good job of it your audience will most likely never know it was 100% your stuff. Most often it is used as filler content for blog posts, emails, or articles because that particular person can’t or doesn’t want to write the material themselves.
Because there are so many buyers of the same product, there are inherent dangers to using PLR content on your site. Many marketers are apprehensive or just downright opposed to utilizing PLR content. If you do use it, you should consider revising and improving it before distributing it under your own brand. We will delve into just a few of the reasons why you should tread with caution when it comes to private label content.
PLR Quality Matters
I have yet to see a site that allows you to completely preview the PLR material before you purchase it. There are ways however to at least get a good sense as to the quality of the material but for the most part, it’s “Buyer Beware”. I have seen content that contains multiple grammar and spelling errors and if you don’t have the right to modify it then you either eat it or distribute it as is. If your license only allows for redistribution of some sort then your reputation could take a hit if you choose to use it, especially so if you try and resell it.
Hopefully, you have the right to modify the content then you can rewrite it or at a minimum correct the errors.
Sometimes you can even take a couple of items and combine them into one good or at least a halfway decent piece that you can be proud to call your own. I can’t tell you how many times I have been very disappointed in the quality of an item I’ve seen online. Don’t be that guy or gal.
PLR And The Issue of Plagiarism
There are only a limited number of sites that produce the content they sell. Most often they farm that work out to third parties or purchase the rights themselves. Even Sherlock Holmes’ best investigation and detective techniques will not guarantee that a product is free of plagiarism. Since most PLR content is so widely distributed, finding the original author would be like finding a needle in a haystack and so to determine if the material is plagiarized could be an impossible task. You have to use caution because if the content is and you post it on your site then you might open yourself up to some sort of legal action and you don’t want that.
Duplicity Related to PLR
Sometimes you can get ahold of exclusive or limited distribution material but it is rare. One trick is to search for the title…search Amazon and some of the search engines available…if you find dozens of copies available everywhere then you might want to pass on it. If you publish the work publicly unaltered, Google’s spiders will recognize this as duplicate content and will probably penalize your site. Even if it’s included in a member’s area outside Google’s privy, that e-book can still create a problem if a visitor or a would-be customer has seen the same thing elsewhere then your reputation could be tarnished.
How would you feel if you bought an e-book for $6.99 only to find the same e-book sold on another site for 99¢ or even perhaps being given away for the cost of an email address? You would probably feel ripped off and would probably never visit that site again.
Sometimes to remedy this a company may limit the number sold but that limit may be upwards of a hundred or more so chances are there many others just like it floating around in cyberspace. That fact just turned that killer deal on some PLR into a much less attractive opportunity.
Different Ways to Use PLR Content
So, you found a deal, you have determined it’s of good quality and you just can’t pass it up…be wary of the potential risks and consequences or blowback of using the stuff improperly. Take into consideration all the negative outcomes before you decide on what you are going to do with it. There are ways to minimize the risks but the risks are still there and you need to know that going into it.
Some things to try to…
PLR as a Resource rather than a source:
You should be able to get some good miles out of a decent PLR product. You can use it for inspiration for blog posts, heck you can even use it for an email sequence. Make sure the license rights you receive allow you to use it the way you want and to make changes to it before doing so…even if you just copy and paste it into an email series…Also, you can gain great inspiration for your own content from the interesting topic ideas in a good piece of PLR.
Do your due diligence when checking out a PLR product:
Use a plagiarism checker. There are free ones available online. Use the search engine method we talked about in the duplicity section. At a minimum, you will be able to see if it has been heavily used online already.
Most importantly ADD VALUE to your PLR:
If you do buy PLR material, try to make sure to buy something with private label rights that allow you to edit or modify the content and the images. You may not be able to find a masterpiece in the PLR arena but if you have the rights to make it your own then you can certainly add a tremendous amount of value to it making it much closer to one. Inspired, compelling, useful content will help you build a better relationship with your audience. And building a better relationship is the first step to KLT…Know-Like-Trust, the rest is gravy.
Overall there is no way to completely mitigate the dangers of using PLR content but hopefully, these suggestions will help you to minimize them.
There is a place for PLR. It is a foundation for inspiration. Sometimes once you get the creative juices flowing the result is a truly unique product of your beautiful mind. Don’t be ashamed, everyone could a little help once in a while. You can take a piece of PLR and reconceptualize it and make it a product of yourself. If the rights allow you to modify a piece of PLR there is nothing that prevents you from creating a better-improved product. Running material through a content spinner is not adding value…It is just regurgitated information. Using a piece for inspiration and improving on it is adding value…turn a boring e-book into a beautiful piece of information that you would want to buy…that’s adding value…make it better…improve it. If you want unique then hire a ghostwriter or write it yourself but just remember…Most products are just someone else’s idea that someone has made better. There are no new words, or as Solomon says, “…there is nothing new under the sun.” You can use PLR content, just do it the right way, make sure to make it your own, improve it and most of all…ADD VALUE! And if you want to learn more subscribe to my Youtube Channel and ring the notification bell…I am going to be posting a series of videos related to PLR…you don’t want to miss out!